The Scala Portfolio and Investment targets consists of companies that we hand select for their innovation, steep growth, proprietary technology, outstanding Management and success in new market areas. The selection process is long and complex, whereas the main focus lies on the operational skills and experience of the Management.
Due to the early stage investment at low valuations, the financial risk of a single investment is overseeable whilst the upside can be significant in a very short period.
prettysocial media International
prettysocial media is the European Social Media Service Provider and Network enabling clients and publishers to monetize their Social Media appearance. By creating sophisticated Content Marketing concepts and formats and distributing those in all relevant social channels, brands communicate, engage and interact with their audience. Combining cutting edge technology with excellent business intelligence the company delivers insight, strategy and results in all social and digital marketing channels.
prettysocial’s Native Avenue Platform is providing a unique and innovative technology to book complex Content Marketing concepts into its Premium Publisher Network, connecting sophisticated Brand Advertising concepts with the reach and engagement of 100’s of leading local, national and international newspaper and magazine publishers.
DigitArena has unique software to revolutionize advertisement on sports pitches. This patented technology replaces local ads in stadia by commercials tailored to the TV or VR viewer depending on where they are in the world. This enables multiple local sponsors to reach their target audience via a universal event. With the potential to drastically increase advertisement revenues derived from sporting events, it can be applied to all LED billboards around the globe, whatever the sport.
Stock trading app Robinhood is valued at $7.6 billion, but it only operates in the U.S. Freshly funded fintech startup Alpaca does the dirty work so developers worldwide can launch their own competitors to that investing unicorn. Like the Stripe of stocks, Alpaca’s API handles the banking, security and regulatory complexity, allowing other startups to quickly build brokerage apps on top for free. It has already crossed $1 billion in transactions within a year of launch.
In simple terms, using Alpaca…any company can build a Robinhood from the ground up. It is built For Makers In Open source & Community. Alpaca truly believes open source changes the financial systems and how we interact with them. Alpaca grows with their community and knowledge they build together.
Rally Rd. is a free app that allows members to invest in individual blue-chip collector automobiles with ease. The vehicles on Rally Rd. represent an asset class that has historically outperformed the stock market as well as other alternative asset classes (including gold, fine art, and real estate).*
Our mission is to democratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Each asset on Rally Rd. is vetted by a team of industry experts, acquired, insured, and professionally maintained & monitored 24/7. We create a story around each investment, including photos, videos, records & receipts, and provenance. Like what you see? Invest in that specific vehicle with one click. Shares start at around $50. It’s that simple!
The Coinmine One is the first all-in-one crypto hardware for everyone.
It's a mobile-first experience with no headaches or expertise required.
It will upgrade to adapt to the evolving crypto landscape,
making you the most crypto possible.
The following investments made by Scala founders are representative of its investment philosophy, strategy and also illustrates its track record.
dMarc Broadcasting was founded in 2004 by Chad and Ryan Steelberg, two Internet innovators and successful digital entrepreneurs. The company revolutionized the monetization and execution of radio advertising, by enabling the automated booking of nationwide radio spots through a webbased booking and reporting platform. dMarc was sold in 2007 to Google for a purchase price of 400 Mio USD.
Falk eSolutions was the fastest growing European adserving company between 2002 and 2006. Founded in 2001 it was rolled out into 8 European countries and the US within 3 years and was sold in 2006 to Doubleclick for 40 Mio USD.
Adtech AG was co-founded by Ulrich Schmidt in 1998 and positioned as the first European Adserving company. It has deployed its technology services over 15 different countries and has been acquired by AOL in 2006 for a purchase price consideration above 100 Mio USD.
ad pepper media
ad pepper is one of the leading online advertising networks in the European market, founded and built up by Ulrich Schmidt in 1998. The company went public in October 2000 on the German Stock Exchange and has steadily expanded since then its business portfolio and activities. It is active in 8 European markets and the US with a staff of 300 employees, with a product portfolio reaching from Display over Lead generation to eMail and Affiliate Marketing. It has developed over the last years world leading Targeting and Real Time Bidding technology. The company has achieved consolidated revenues of almost 60 Mio €.
CENTRI Technology provides endpoint solutions to create smarter, more efficient networks for mobile operators. With its patented technology, CENTRI's BitSmart platform significantly increases the performance and speed of data networks, securely passes information and applies policies to premium services, and provides a holistic view of the data that crosses the network. CENTRI's platform enables operators and enterprises to deliver a consistent end-to-end user experience regardless of the device, across mobile, Wi-Fi and broadband networks.
Delivery Hero (Lieferheld.de)
Delivery Hero is a worldwide network of online food ordering sites, launched in 2010. On its mission to provide better takeaway food to the people globally, Delivery Hero operates in Sweden, Finland, Poland, Austria, Germany (www.lieferheld.de), UK (www.hungryhouse.co.uk), Russia, Australia, Switzerland (www.foodarena.ch), South Korea and Mexico. Delivery Hero has more than 400 employees around the world – with 250 staff working from its Berlin headquarters. Delivery Hero investors include ru-Net, Tengelmann Ventures, Kite Ventures, Holtzbrinck Ventures, Point Nine Capital and Team Europe.