FUNKE Digital acquires a stake in
FUNKE MEDIENGRUPPE continues to expand its digital activities and takes a 25.1% stake in prettysocial media. prettysocial media is an international provider of content marketing campaigns, which it delivers across the social channels of online newspapers, magazines or other premium publications. The company has in a short time already signed up over 1,500 publishers to its Native Avenue platform enabling new targeted communications opportunities for branded advertisers seeking to target relevant users across these publications.
Founded in 2013 by Ulrich Schmidt, Trine Buus and Oliver Fahle and a team of experienced digital professionals, the Company is currently operating in Germany, Scandinavia, the Netherlands, UK and the USA. Ulrich Schmidt has founded and successfully run multiple international digital media companies including ad pepper media – a digital marketing and technology group which he scaled to a leading global digital network within a few years.
The partnership with the FUNKE MEDIENGRUPPE will provide both companies considerable strategic expansion opportunities. "With FUNKE, we not only have a strong established media partner at our side to support our ambitious growth plans but also a partner with an innovative Digital Strategy at the core of its business. We strongly believe that prettysocial’s technology , innovative creative ad formats and competences will help to significantly accelerate our joint growth, "said Ulrich Schmidt, CEO of prettysocial.
"prettysocial media’s impressive and unique social media campaign offering distributed across quality media, especially in Facebook, dramatically improve ad efficiency and effectiveness. Our participation in this innovative company complements our company commitment to social publishing" adds Tobias Oswald, Managing Director of FUNKE Digital.
Scala Ventures's portfolio company prettysocial media closes Investment round
prettysocial media completes investment round led by UK based ERMAK Group
Munich, London, Copenhagen, March 2016
prettysocial media, the international Content Marketing and Social Distribution provider announced today the closing of an investment funding round led by London based ERMAK Group.
prettysocial media has built over the last two years a unique Content Marketing Network and technology platform, focusing on the distribution of brand messages in the news feed of premium publishers. With the recent acquisition of the eCommerce technology platform Atosho, prettysocial is the only digital marketing company, which can deliver all marketing elements from branding to sale in one campaign format.
ERMAK Group is an investment vehicle, targeting among others innovative ad-technology and media concepts, which provide solutions for the next generation of media consumption and monetization. Investment into prettysocial was conducted by ERMAK’s early growth stage venture capital partnership - Concentric.
"We have followed the evolution of content marketing and eCommerce for quite some time and have been looking actively for companies, which combine these trends in one attractive product offering. prettysocial media has achieved in the last two years an impressive growth record, but more important for our investment decision was the convincing strategy and execution to equally monetize social traffic for publishers and advertisers", stated Denis Shafranik, Founder of ERMAK Group and Partner at Concentric.
"Where classical display concepts and technologies provide more and more disappointing results, prettysocial's social products and technology demonstrate, how brands and publishers can succeed with their offerings in the current media landscape", added Kjartan Rist, Partner at Concentric, who will also join the Board of prettysocial.
The 7-digit investment round will enable prettysocial to roll out its concept and technology in further European markets and will also be used to integrate the Atosho technology into prettysocial's combined marketing and eCommerce platform Native Avenue.
"We are happy to get such a competent and powerful investor on board, who is not only helping the development of our company with financial resources but also with a broad network of business and strategic relationships", stated Ulrich Schmidt, CEO of prettysocial media.
About prettysocial media
prettysocial media is a Content Marketing and Social Distribution provider. The company develops highly engaging and performing digital campaigns which it distributes across its network of international premium social media publishers and to their respective audiences. Founded in 2013, the company currently operates in Germany, Scandinavia, UK and the Netherlands.
Scala Ventures's portfolio company prettysocial media acquires Atosho
prettysocial media enters the Social Shopping market by acquiring Distributed eCommerce provider Atosho
Munich, London, Copenhagen, February, 2016
prettysocial media, the international Content Marketing and Social Distribution technology and solutions provider announced today the acquisition of Distributed eCommerce platform Atosho (www.atosho.com)
Founded in 2011, Atosho created a new way for digital publishers to tap eCommerce revenue, at the same time providing a unique sales channel for eCommerce retailers. Atosho’s proprietary platform for Distributed eCommerce enables consumers to buy a product directly out of a publisher’s editorial content – whether that’s an article, a product review, an image, or any other digital content that creates demand – and the user completes the purchase right on the site without a need to be redirected.
Atosho manages and delivers the full shopping experience to the publisher, from providing an extensive product catalogue to handling payments, admin, and customer communication – at no cost to the publisher. Retailers are enabled to sell products within premium editorial content, opening up highly sought after media to eCommerce for the first time.
Following this transaction, Atosho will be fully integrated into prettysocial's technology suite. This will make prettysocial the first and only provider offering marketers and publishers integrated social media campaign solutions covering the whole advertising chain from branding, engagement and performance to sale inside one format. The current Atosho business model will be adapted and significantly enhanced by providing distribution on a campaign basis and offering the technology as a serviced platform for interested marketers and agencies.
"We are very excited about this acquisition" stated Ulrich Schmidt, CEO of prettysocial media International and former founder of international digital media companies ad pepper media and Adtech.
"Atosho has developed a sophisticated and unique technology to bring any product or webshop as close as you can get to the digital consumer. Integrating this technology into our social distribution and premium publisher network will provide our advertisers with previously unavailable integrated campaign flows from first contact to final sale."
About prettysocial media
prettysocial media is a Content Marketing and Social Distribution technology and solutions provider. The company develops highly engaging and performing digital campaigns which it distributes across its network of international premium social media publishers and to their respective audiences. Founded in 2013, the company currently operates in Germany, Scandinavia, UK and the Netherlands.
Scala Ventures' portfolio company Kirondo acquired by Percentil, creating Europe's biggest recommerce platform
Madrid/ Hamburg/ Munich, 10 March 2015 – PERCENTIL.com announces the acquisition of kirondo GmbH which operates the online second hand kids fashion store kirondo.de
The purchase of kirondo.de, number one German player in its sector, positions
PERCENTIL as the leading player in three of the largest markets in Europe in online second hand fashion commerce: Spain, France and Germany.
PERCENTIL thereby adds a second processing and purchasing center in Berlin intended to be the focus for future growth. With the 30,000 items kirondo currently has in stock PERCENTIL becomes the largest second hand online clothing shop in Europe, totaling 120,000 almost as new items. Both centers will operate independently, which will allow them to maximize rotation as they will move items from one to the other as needed.
Thanks to these two logistics centers in Europe, PERCENTIL expects to sell more than 800,000 items this year. This will make the company the largest second hand online retailer on the continent, consolidating three key markets as it prepares to expand the business to other regions by the end of 2015.
According to Luis Ongil, co-founder and CEO of PERCENTIL.com, “with this operation we give huge push to our business as we more than double our processing/selling capacities acquiring the number one player in the most important European market, Germany. This ‘two-hub strategy’ is key to offer the best shopping experience to our
customers, and brings us one step closer to our dream of building the largest almost as new fashion re-seller in Europe.”
Christopher Deckert, kirondo co-founder and CEO says “through this deal, kirondo will be able to push its presence beyond Germany and Austria into other Central European markets. In addition, we are excited to build on PERCENTIL’s experience in the women’s segment allowing us to quickly step into this field”.
Additionally, Hendrik Schlereth, co-founder and COO of kirondo, comments: “Initial tests of stock exchange between the two hubs underline the tremendous opportunities for margin increase and stock rotation. For example, we are now getting 5,000 winter items from PERCENTIL’s hub to serve our customers during the remaining cold days while Spanish and French customers start enjoying spring-like weather. ”
kirondo, led by Christopher Deckert and Hendrik Schlereth, is the biggest online second hand shop for kids’ clothes in the German-speaking area. With over 200,000 purchased and sold items kirondo has served more than 25,000 families in solving a prime issue: Buying and selling kids’ clothes in a comfortable way – and always making a great deal. Together with their 20+ staff, the team is absolutely thrilled that the parents of today have a real, practical option which along the way preserves the future of our kids’ planet. For further information about kirondo, please visit their homepage www.kirondo.de.
Scala Ventures makes successful exit from its investment in Airhelp.eu
Scale Ventures, the international venture group founded by ad pepper media co-founders Ulrich Schmidt and Sacha Carton, today announced its successful exit from its investment in Airhelp International.
Airhelp helps passengers who have suffered from flight overbookings, delays and cancellation in the EU to claim compensation from the airlines concerned.
Although passenger compensation rights are clearly defined by EU directives and a legal framework, affected passengers usually fail to successfully process legitimate claims, because of airline efforts to maintain a complex process.
Airhelp has automated this claim handling process through an elaborate legal and technical processing system enabling the company to manage many thousands of compensation claims simultaneously. Airhelp is a risk-free proposition as the company does not charge any upfront fee, preferring instead to keep a defined percentage of successful claim proceeds.
The details of the exit were not disclosed.
About Scala Ventures:
Based in Lugano, Scala Ventures SA was founded as an incubator and seed-financing partner for digital media companies. Through its international structure, large contact network of deep operational management expertise, Scala provides early stage companies with seed funding and rapid expansion opportunities. The Scala portfolio currently includes numerous investments in the areas of Social Media , Mobile Marketing and eCommerce.